I have over eight years of experience in the consumer product industry, and leverage my extensive expertise and passion for developing and executing upon strategic roadmaps to drive exceptional results.
I have scaled emerging and established brands and have led companies through distribution expansion projects both nationally and globally. My experience spans retail marketing, brand strategy, financial planning & analysis and more, and I am dedicated to helping clients of all sizes meet and exceed their goals.
How can I help you?
Brand Strategy
Retail Marketing
Financial Planning & Analysis
Work Experience
- Oversaw Ulta account for Laura Mercier, Buxom, and BareMinerals brands
- Negotiated placement with merchants to improve brand awareness & grow sales
- Led global distribution expansion into Sephora
- Developed 360 strategies to achieve retailer targets
- Implemented financial planning & analysis processes including P&L creation, annual budgeting, monthly reconciliation, and quarterly reflows
- Led strategic distribution expansion into Ulta
- Defined retailer growth plans with innovative & focused initiatives to drive strong sales within tight A&P constraints
- Developed U.S. retail color category launch strategy
- Orchestrated WYN BEAUTY launch into Ulta overseeing visual merchandising, marketing/coop, social, digital, ulta.com and inventory.
- Built WYN BEAUTY financial model and 3Y plan, delegating financial targets to team leads to adhere to upon launch & sustain.
I had the pleasure to work with Amy for almost two years and she has been a fantastic team player and great strategist with strong commercial drive. She thinks strategically and tactically and knows how to involve and motivate the relevant teams to ensure the most successful execution possible!
- Alex L. | VP of Digital & Strategic Commerce @ Evereden
Amy is reliable, smart, and eternally upbeat. I had the pleasure of working with Amy as teammates when we were both at the same company.
Amy was responsible for monitoring key financial indicators and maintaining financial reports. She also managed to expand the company to new channels successfully. She did nothing but an excellent job the entire time.
Amy is always confident and passionate at work. Amy is a true asset in any business environment and offers expertise in financial planning, business strategy, or retail marketing!
-Zoe H. | Marketing Manager, Growth Projects @ HelloFresh
I was lucky enough to have Amy as my manager for my first marketing role of my career. Not only has Amy taught me invaluable lessons in marketing, but she is also one of the smartest, hardworking, and most productive people I have met in my career. She is well versed in many industries and key business functions and contributes greatly to the success of every company she works for.
Along with her extensive knowledge, Amy brings a positive energy to every team she joins and every project she works on. She is great to work with, well liked, and respected by everyone she encounters!
-Nicolette C. | Associate Manager, Channel Marketing @ Oreveon Global
Amy and I met nearly six years ago while both working for Laura Mercier and since then I have been privileged to have developed both a close personal and professional relationship. As an efficient and decisive leader, she has the ability to conceptualize business strategies in both a macro and micro lens. As a colleague and business partner, I can be certain that she will always give 110% and do her due diligence by analyzing a situation from every angle. And now as my friend, her reliability and trustworthiness means everything to me as I know she is always looking out for my best interest. Amy has come a long way in her career and I am excited and proud of her for this next chapter!
-Maria D. | Director, Retail Planning @ Charlotte Tilbury